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How to Optimize Inventory Management and Avoid Stockouts

This article remains highly relevant in 2024 as businesses continue to grapple with persistent labor shortages and surging e-commerce demand. Since its original publication in 2021, the need for effective inventory management has only intensified, particularly as disruptions like supply chain bottlenecks and shifting consumer behaviors persist. While automation adoption has accelerated, inventory management software has become even more critical in ensuring accurate stock levels and customer satisfaction. Innovations in AI-driven forecasting and real-time tracking tools have further enhanced the ability to minimize stockouts and overstocking. Read on to explore why mastering inventory strategies remains a cornerstone of success in today’s competitive landscape.

With the ongoing labor shortage and relentless e-commerce growth, most of the conversations on order fulfillment today are typically centered around automation. While automation is essential, ensuring proper inventory management is even more critical to fulfilling customer orders and optimizing operations.

Did you know? Effective inventory management typically results in 1-2% stockouts, yet a recent survey found that 15% of sales are lost due to stockouts. This highlights the urgent need for better inventory strategies to appease customers and minimize lost revenue.

Sophisticated Software for Inventory Management

Despite advances in automation, many companies still rely on manual, paper-based processes for inventory management. In today's volatile market—impacted by trade wars, pandemics, and fluctuating customer demand—companies need advanced software solutions tailored to their unique requirements and budgets.

Key benefits of inventory management software include:

  • Real-time visibility into inventory levels.
  • Accurate demand forecasting.
  • Improved stock accuracy, reducing stockouts and overstocking. 

Regular Cycle Counting Checks

Customers are more frustrated by inaccurate stock information than stockouts. For example, being told a product is available only to find out it’s out of stock damages trust and satisfaction. To prevent this, companies should:

  • Conduct regular cycle counting checks to maintain inventory accuracy.
  • Use advanced tools to reconcile discrepancies between physical and digital inventory records.

The Key to E-Commerce Success: Mastering Customer Needs

To thrive in the increasingly competitive e-commerce market, sellers must deliver on customer expectations. This begins with accurate inventory management—ensuring the right products are available at the right time. Doing so provides an optimal shopping experience and fosters long-term customer loyalty.

A version of this article originally appeared in SupplyChainBrain.

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