Strategic Market Planning

Tompkins International strategic market planning services support the development of short and long-term growth goals through a robust assessment of growth potential and the necessary strategy and tactics to exploit it.

The key outcomes of strategic market planning are:

  • A deep quantitative and qualitative understanding of your market potential
  • A clear description of your value proposition to win business within your particular addressable market
  • A thorough understanding of your relative strengths and limitations versus competition
  • A defined roadmap to get your product or service to the market cost effectively
  • A well-defined sales and marketing plan to cultivate and support market penetration

Tompkins provides a full suite of market and growth planning services to assist in the development and execution of a profitable growth strategy.

These include proven methodologies and tools which are the “building blocks” of strategic market planning. See our list of services at the right for more information.

Services include:

  • Growth Strategy
  • Merger & Acquisition Strategy, Candidate Qualification and Due Diligence
  • Distribution Assessment & Strategy
  • Competitive Intelligence and SWOT
  • Customer Assessment