The Battle Between Bricks and Clicks is Over, and nobody won. The New Retail is O2O, Uni-Channel, Supply Chain Driven, Digital, China-centric and Cross Border. If Globalization 2.0 gave birth it would have been twin boys named Jack and Jeff. Alibaba and Amazon are in the process completely resetting the world of retail. The end game is Uni-channel, the complete integration of technology, eCommerce, supply chain, entertainment and consumption.
These four 4 minute videos will explain what New Retail is and what roles digital transformation, China and Supply Chains play for brands and retailers looking to survive the “the great reset”.