By Tompkins International Staff
Ever watched the British television show "Top Gear"? If you haven't, you are missing quite the party. The show is hosted by three presenters who offer a humorous, quirky, but factual dialogue about motor vehicles of all shapes and sizes.
In the past few years, the "Top Gear" show platform has spread to other countries, including the United States, Russia, and Australia. The BBC recently announced that it has signed a deal to produce a local version of the car series in China. The first episode premiered in November of this year and is hosted by three Chinese celebrities.
Michael Zakkour, a principal at Tompkins International and author of China's Super Consumers, recently spoke with the BBC about the motoring show debuting in China. Watch the video below and learn how Chinese consumers who love cars and foreign entertainment will make "Top Gear" a huge entertainment success in the region.