There's some real beauty in an optimized supply chain. In a recent Inbound Logistics article, Justine Brown gets it right on the importance of effective supply chain and logistics management for cosmetic companies.
But what makes a supply chain for cosmetics different from any other industry? Most cosmetic products need specialized storage amenities such as temperature controlled environments, and even in some cases, experienced professionals with specific expertise in storing and distributing particular items. Cosmetic products are also sold in a variety of retail streams, which affects packaging for promotions and medical purposes.
Not to mention that consumers want the most popular products right away - and a smooth logistics operation is the key to achieving customer satisfaction in industries such as cosmetics.
Valerie Bonebrake, SVP here at Tompkins International, says it's essential to know what happens to products when they leave the distribution center. "Cosmetics companies have to understand the process before they can improve it or reduce costs, and that comes down to good information management," she notes.
I encourage you to read Brown's column for a full explanation of how cosmetics and related companies need efficient supply chain strategy and logistics in order to get their products to market.
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