Why Starbucks Succeeded In China: A Lesson For All Retailers

Why Starbucks Succeeded In China: A Lesson For All Retailers

Author: Michael Zakkour/Thursday, August 24, 2017/Categories: News

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Much has been written about Starbucks’ successful strategy in China. The company is opening a store a day and aims to have 5,000 stores in the next few years. My fellow Forbes contributor Helen Wang rightfully attributes the company’s success to its long-term commitment to the market, well-executed collaborations with Chinese partners, superior supply chains, adopting local technologies, and offering local items on its menu.

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Michael Zakkour
Michael Zakkour

Michael Zakkour

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