Omnichannel is now the cost of entry, although it cannot be the core of your strategy to survive and grow in today’s e-commerce environment. This is a defensive strategy. In this digital age you face more competition chipping away at your revenue and profitability. You must take advantage of e-commerce by growing into new retail market segments, experimenting with creating new retailer brands, and making acquisitions to expand into segments where your brand is lacking.

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Steve Wilson
Steve Wilson