Since the mid-2000s, I have made the argument that retailers must stop thinking in terms of their stores and instead, embrace the concept of an ecosystem. I first wrote about the concept in this 2013 research paper. Fast-forward to 2016, and Jack Ma, chairman of Alibaba, coined the term “the New Retail” to express how he and Alibaba CEO Daniel Zhang and his team, would build the Alibaba Group ecosystem by first integrating online and offline through technology. 

Read more

About the Author
Tompkins International Staff
Tompkins International Staff