“The offensive images, compounded by the timing of the Hong Kong situation, will negatively affect the brands’ reputations and their sales in China, as well as globally,” says Michael Zakkour, vice president of China and digital commerce strategy at Tompkins Inc., a global consultancy, and author of China’s Super Consumers and co-author of New Retail Born in China Going Global.

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Tompkins International Staff
Tompkins International Staff