In 2014, I wrote a book titled China's Super Consumers: What 1 Billion Customers Want and How to Sell It to Them. The book explained and examined the development of China's consumer and retail evolution, from the beginning of the reform and opening-up era to the early days of the e-commerce explosion.

Some of the facts and statistics highlighted in the book left casual observers of China, it's economy and its development into the second largest economy in the world in disbelief including: nearly 700 million consumers with significant disposable income; 1 billion smart devices in use; social media apps with 1 billion users; the second largest luxury goods market in the world; a digital first/mobile first consumer society; and near universal adoption of digital payments, just to name a few.

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About the Author
Michael Zakkour
Michael Zakkour