"Chinese consumers have one overriding demand: 'Spoil me or else,'" said Michael Zakkour, vice president of Asia and digital strategy at consulting firm Tompkins International.

"New retail delivers consumer centricity, convenience, customization -- the ability for shoppers to contribute to their own experiences," Zakkour said. "That's how you spoil them -- allow them to decide where, when and how to shop."

Read more

About the Author
Tompkins International Staff
Tompkins International Staff