On November 11, global sellers have recorded e-commerce sales that were more than double that of Black Friday and Cyber Monday combined. Because Chinese shoppers have long shown an affinity for foreign products, Singles Day holds a wealth of opportunity for US-based sellers. Recently, we caught up with Michael Zakour from Tompkins International to talk about Chinese consumers, the “New Retail” and how sellers should approach the growing e-commerce opportunity in China today.

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Tompkins International Staff
Tompkins International Staff