China's Super Consumers
— written by Michael Zakkour and Savio Chan
Order your copy
China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market.
Watch the book trailer and visit www.chinasuperconsumers.com/ to learn more about the book.
About Michael Zakkour
Michael A. Zakkour is a principal at Tompkins International. He has more than 18 years experience in international market strategy and implementation, primarily in China and Asia. He has assisted more than 250 multinational and SME companies in their assessment of opportunities in China and their resultant entry and growth strategies and implementation, including some of the biggest names in retail, consumer products, technology, fashion and luxury.
Zakkour is a contributing writer at FORBES, where he covers China business and consumers. Zakkour has also appeared in the Wall Street Journal, Newsweek, WWD, Crain's NY, and on MSNBC, NPR, and The China Business Network.
Prior to joining Tompkins he was managing director of China BrightStar, LLC, a leading China-focused strategy consulting firm and before that was Vice President of Beijing-Gongmei, a Beijing based manufacturing conglomerate. Before his career in international business he was an early leader in the online marketing world working for Microsoft, Lucent, and a co-founder of the digital/internet marketing division of a major NYC agency.