Distribution Assessment & Strategy

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Tompkins International provides the right path to market using the appropriate organizational and process support to develop an effective distribution strategy.

Key services include:

  • Audit the effectiveness of your current distribution system/processes and distributors.
  • Benchmark against competition to identify areas of advantage/disadvantage.
  • Determine alternative strategies and tactics to create competitive differentiation/advantage.
  • Identify and qualify attractive distributors for consideration.

 Distribution Assessment & Strategy

A distribution assessment involves a combination of internal and external market research and will analyze the impact of key variables:

  • Route to market
  • Description of value chain players and roles
  • Markups along the chain
  • Logistical flow and key issues
  • Major distributors/specifiers in the market
  • Promotional and service support requirements
  • Channel dynamics-risks and opportunities
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