Strategic Market Planning

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A deep understanding of competition and your comparative strengths and weaknesses is imperative to the development of a successful growth strategy. Tompkins’ competitive analysis tools cover competitor profiling, SWOT and benchmarking. The competitive analysis involves both primary and secondary research to develop an industry snapshot.

Competitive Intelligence and SWOT

Tompkins uses a five-step benchmarking methodology which results in the identification of best practices, strategies, and performance metrics. 

Want to know how to incorporate benchmarking and best practices into your overall operations? Find out how here.

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Client Success Story

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Dealer Management Software

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Logistics Service Provider Strategic Market Planning

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External Benchmarking and Gap Analysis

Meeting the benchmarks provided would result in annual savings estimated at $17 million for the grocery retail client.

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Strategic Market Planning

Based on prioritized actions and the market growth plan, the transportation services provider anticipates a 20 percent year-over-year growth for five years.

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Distribution Network Services Provider

A revenue goal, five-year growth plan, and performance measures were identified for each targeted industry sector.

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Transportation and Distribution Network Analysis

The transportation and distribution analysis helped the global manufacturer streamline operations and significantly cut costs.

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New Market Entry – China

Tompkins gave the client a clear path forward through complications to market entry and clarified opportunities and needs.

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Asia Readiness Assessment

Tompkins led the way to establish a plan for the client’s management team to respond to current and future global market activities.

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International Logistics

A full business plan was established for the client to acquire a logistics provider in China and set up all necessary resources and infrastructure.

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