Strategic Market Planning

special services

A deep understanding of competition and your comparative strengths and weaknesses is imperative to the development of a successful growth strategy. Tompkins’ competitive analysis tools cover competitor profiling, SWOT and benchmarking. The competitive analysis involves both primary and secondary research to develop an industry snapshot.

Competitive Intelligence and SWOT

Tompkins uses a five-step benchmarking methodology which results in the identification of best practices, strategies, and performance metrics. 

Want to know how to incorporate benchmarking and best practices into your overall operations? Find out how here.

More on Strategic Market Planning

Client Success Story

Channel Strategy in MLR Parts

At this company, top management was pressing the Asia team to ramp up growth significantly over the next 5 years.

Client Success Story

Dealer Management Software

Tompkins helped this software provider pin-point why they had been unsuccessful thus far in selling to the China market.

Client Success Story

Logistics Service Provider Strategic Market Planning

A Canadian LSP interested in expanding into the US and new industries needed an impartial list of merger and acquisition target companies, while remaining anonymous.

Client Success Story

External Benchmarking and Gap Analysis

Meeting the benchmarks provided would result in annual savings estimated at $17 million for the grocery retail client.

Client Success Story

Distribution Network Services Provider

A revenue goal, five-year growth plan, and performance measures were identified for each targeted industry sector.

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