Strategic Market Planning

Special Services


Tompkins’ strategic market planning services support the development of short and long-term growth goals through a robust assessment of growth potential and the necessary strategy and tactics to exploit it.

The key outcomes of strategic market planning are:

  • A deep quantitative and qualitative understanding of your market potential
  • A clear description of your value proposition to win business within your particular addressable market
  • A thorough understanding of your relative strengths and limitations versus competition
  • A defined roadmap to get your product or service to the market cost effectively
  • A well-defined sales and marketing plan to cultivate and support market penetration

Tompkins provides a full suite of market and growth planning services to assist in the development and execution of a profitable growth strategy.

These include proven methodologies and tools which are the “building blocks” of strategic market planning. See our list of services at the right for more information.

Services include:

More on Strategic Market Planning


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Three Men and a Strategy: How Jeff Bezos and Sam Walton Compare to J.C. Penney's Ex-CEO Ron Johnson

The six factors to consider when comparing the retail strategies of ousted CEO of J.C. Penney, Ron Johnson, to Amazon’s Jeff Bezos and Wal-Mart’s founder, Sam Walton.

White Paper

Leveraging Supply Chains for Increased Long-Term Value

Supply chains have the potential to create long-term value for companies that act upon it. Tap into new areas of innovation through the value creation framework that is outlined in this white paper, including profitable growth, margin improvement, and capital efficiency.

Blog Post

How Reinventing Your Supply Chain Is Like Racing in an Old Impala

Reinventing your supply chain: It can sound like a huge undertaking. And I’m certainly not going to tell you that it’s a simple process. However, you can’t let the size of a task deter you from something that will greatly benefit your organization. Just start with the strategy and go from there. Once you break…


Infographic: 4 Reasons Why Amazon is Your Biggest Competitor this Holiday Season

No matter what industry your company is in, Amazon is your biggest competitor. See the top four reasons why. Share this infographic using the buttons on the left with Twitter, LinkedIn, Facebook and many other social networks.


EBay Makes a Return to China – from Women's Wear Daily

The timing is right for eBay to re-establish itself in China, according to Michael Zakkour, China market entry expert strategist at Tompkins International.

Client Success Story

Turnkey Distribution Center & Warehouse Management System Implementation

By adding a well-designed distribution center and integrating the new WMS with the Tompkins Warehouse Control System, this clothing company increased capacity more than five times and reduced labor by at least 30%.

Client Success Story

Channel Strategy in MLR Parts

At this company, top management was pressing the Asia team to ramp up growth significantly over the next 5 years.

Client Success Story

Logistics Service Provider Strategic Market Planning

A Canadian LSP interested in expanding into the US and new industries needed an impartial list of merger and acquisition target companies, while remaining anonymous.

Client Success Story

External Benchmarking and Gap Analysis

Meeting the benchmarks provided would result in annual savings estimated at $17 million for the grocery retail client.

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