The Amazon Effect: Why the Online Retailer is Every Company’s Biggest Competitor

Tompkins International CEO Releases Video, Predicts Key Features of New Amazon Store

RALEIGH, NC — Traditional thinking around customer satisfaction, distribution networks and operations is obsolete given the huge impact of the Amazon Effect on all supply chains.

Jim Tompkins, CEO and President of Tompkins International, discusses the Amazon Effect in a new video that demonstrates how the online retailer is changing the face of global business.

“RegarThe Amazon Effect: Why the Online Retailer is Every Company’s Biggest Competitor dless of the products you sell or your industry focus, Amazon is your biggest competitor,” Tompkins says. “I have done extensive research into the Amazon Effect and have learned that the better you understand this huge and mysterious phenomenon, the better positioned your supply chains will be for future success.”

Between now and holiday season of 2013, both in-store and online companies have major decisions to make that will result in either success or bankruptcy. This is further heightened by the revelation that Amazon plans to open its first brick-and-mortar store soon.

“Amazon has invented – and is continuously refining – new ways to connect customers with solutions,” Tompkins adds. “As Amazon applies innovation to a physical store by adding the full customer experience, it will enhance their already strong pricing, convenience and selection. Businesses across all industries need to be prepared now to respond.”

For more insight into the Amazon Effect, go to to watch the video and read about surviving Business at a X-Roads.

About Tompkins International

Tompkins International is a supply chain consulting and implementation firm that maximizes supply chain performance and value creation. We enable clients to be more profitable and valuable, while also becoming more agile, flexible, and adaptive to the marketplace. Tompkins collaborates with client teams to develop improved operations strategies, supply chain planning, and execution across all the Mega Processes of supply chains (PLAN-BUY-MAKE-MOVE-DISTRIBUTE-SELL). Tompkins is headquartered in Raleigh, NC and has offices throughout North America and in Europe and Asia.

Barbara Adams,

Twitter: @jimtompkins
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