Sell Process: Asia Supply Chain Excellence

The primary purpose of any supply chain is to meet (and even expand) customer demand for a company’s products in a cost-effective manner.

This is just as true throughout Asia, as consumers seek quality products at competitive prices combined with a customer service program that satisfies them.

The SELL process for any supply chain takes place at the “end of the chain of events” that gets the product to the point of sale, and even beyond. The leading global supply chain companies of the world include SELL in their supply chain strategies as an integral process among PLAN, BUY, MAKE, MOVE, and STORE.

Post-sales service for certain products is an obvious inclusion of supply chains; effective customer service also involves product positioning, fulfillment, and even in-store activities for retail.

Customers and consumers in Asia are learning about customer service from Western companies. As they learn, they will expect more and more and will not be satisfied without service levels that focus on them. Companies that understand this fact – and its particular impacts on customer behaviors in Asia – will succeed over those that establish and execute only limited logistics-based supply chains.

Tompkins International has supply chain SELL experts who know the market in Asia. We are on the ground in China, having served multinationals there for 20 years across several industries. We also have established logistics service providers and defined customer service programs.

Moreover, Tompkins has designed supply chains that include the SELL process at the point where the product meets the customer. We assist companies with their SELL process to gain higher rates of growth in demand, as well as higher performing supply chains.

Designing demand-driven supply chains within Asia is just as important as in the West; the difference is in knowing the customer in Asia and their preferences, along with having a customer program that makes ordering, buying, and receiving product service a point of satisfaction. The most successful supply chains in Asia will include this SELL process.