Growth Strategy

The Amazon Effect

Click Here to Watch the Video & Learn More

Strategic Market Planning focuses on the critical management areas affecting a company’s long-term growth strategy. Before a growth strategy engagement, Tompkins facilitates a management discussion to flush out a focus for the team, including answering questions such as:

  • Is your strategy for growth well defined and supported by a robust process?
  • Is there management consensus around your growth vision?
  • Do you have a specific understanding of where incremental growth will come from?
  • Do you have a long-term view of your industry’s direction, opportunities and threats?
  • Can you reach your growth goal organically, or is acquisition necessary?
  • Do you have a deep understanding of your competition and relative market position?
  • What is the importance of international expansion to your growth agenda?
  • How do you develop “blue ocean” opportunities?
  • Is your growth strategy aligned with available capital and organizational resources?
  • Are you aware of opportunities for disruptive strategies?

Through roundtable discussions, we help you develop an opportunity mapping process and develop a research plan. Effective growth planning identifies addressable opportunities which leverage your company’s strengths and assets.


The Amazon Effect: The innovations of Amazon make up one of the tipping points all industries must respond to. Learn more in this video on The Amazon Effect and what it means to you.