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Gain Market Share: Bar Coding as Competitive Advantage in Pharmaceuticals

Bar-coding on prescription drug packaging is the focus of proposed Food and Drug Administration regulations and figures in congressional legislation. Some see it as a government initiative to be dealt with, but Tompkins explains why delivering detailed information on dose-level packaging, including expiration date and lot number along with the National Drug Code number, can become an industry-leading best practice for pharmaceutical manufacturers. manufacturer. Winning and defending top positions is an unending task for both branded makers and generic firms. L eadership in the pharmaceutical marketplace is a tenuous proposition for any manufacturer. Winning and defending top positions is an unending task for both branded makers and generic firms.

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