Newsroom

Supply Chain News

The Latest

Top Tips for Product Naming Success Whitepaper

Read Tompkins International’s newest white paper Top Tips for Product Naming Success written by M. Scott Moon, PMP, Principal, Tompkins International. Moon’s paper discusses the factors that should be considered in the naming of a product, put in context to the item master, and the many factors that should be considered in describing an item.

The series of discussions will help companies develop a comprehensive strategy for managing part features that will help navigate the ever changing retail environment. Like the early explorers, today’s retail world is always changing and to survive companies must have a strategy that is nimble, holistic, and able to change as needed.

“Branding is a key component of item creation and it helps setup customer loyalties that allow your products to stand out among your competitors. Done properly, it can be the vehicle that allows you to introduce your customer to other similar products for purchase. This brand loyalty can be incredibly powerful,” Moon.

The following key product naming issues are addressed in the paper: the manufacturer part number, the distributor part number, the retailer stock keeping unit number, the product description, and customer selection data management. Also, discussed is the importance of: naming basics, the manufacturer world, the retail world, an item master file, and the impacts created by omnichannel.

The lines between retailers, manufacturers, and distributors are blurring and data management regarding part information is critical. To succeed in today’s consumer driven environment companies need to be able to provide what the customer wants, when they want it, and at a competitive price. To learn more about designing a first class supply chain and to understand the newest supply chain transformations visit Tompkins International

More Resources:

About Tompkins International 

Tompkins International is a supply chain consulting and implementation firm that maximizes supply chain performance and value creation. We enable clients to be more profitable and valuable, while also becoming more agile, flexible, and adaptive to the marketplace. Tompkins collaborates with client teams to develop improved operations strategies, supply chain planning, and execution across all the Mega Processes of supply chains (PLAN-BUY-MAKE-MOVE-DISTRIBUTE-SELL). Tompkins is headquartered in Raleigh, NC and has offices throughout North America and in Europe and Asia.

CONTACT: Andrea Epsteinaepstein@tompkinsinc.com

Twitter: @jimtompkins
LinkedIn
Creating Supply Chain Excellence Blog

Press Release

Top Tips for Product Naming Success Whitepaper

Read Tompkins International’s newest white paper Top Tips for Product Naming Success written by M. Scott Moon, PMP, Principal, Tompkins International. Moon’s paper discusses the factors that should be considered in the naming of a product, put in context to the item master, and the many factors that should be considered in describing an item.

Articles

Cross Border Commerce With China Takes Great Leap Forward

Why brands and retailers should act now on Chinese Cross Border Commerce

Press Release

Michael Zakkour’s Book China’s Super Consumers was Recently Named as a Top Four “Must Read”

Michael A. Zakkour is the Vice President and China/Asia Pacific Practice Leader for Tompkins International. He has than 20 years of experience in international market strategy and consulting, primarily in China and Asia with additional experience in Europe and the Middle East.

Press Release

Market Guide for Supply Chain Strategy & Operations Consulting

Gartner recently released their Market Guide for Supply Chain Strategy & Operations Consulting report. The report discusses supply chain strategy consulting services by specialist, Michael Dominy, Dana Stiffler, and Greg Aimi. The Market Guide was created for guidance when a company is searching for a supply chain strategy or operations consulting firm.

Articles

Z Gallerie

Written by Tim O’Connor