Steve Ganster Highlights Supply Chain Essentials in a Changing China

How US Companies Can Satisfy the World's Fastest Growing Consumer Market

September 27, 2011 - Steve Ganster, author of the China Ready Company, will present at the Business Best Practices and Emerging Technologies Conference in Madison, Wisconsin September 27.  Ganster is Executive Vice President and Managing Director of Technomic Asia, a business consultancy serving US companies in China for more than 25 years.

"I've seen many changes as China has moved from the world's low-cost manufacturer, to among the top consumer markets for auto, electronics, and even fashion," said Ganster.  Supply chains of US companies have moved within China to serve those markets, especially in the last couple of years according to Ganster.   According to surveys of US clients in China, 2010 was one of the best years ever in terms of sales growth and profitability.  He will discuss these changes and how US companies can benefit from China's consumer crazed economy. 

Ganster says that supply chains must adapt to the changing market environment in China as fertile consumer markets move to second and third tier cities across China. New channels are also emerging rapidly such as e-commerce and direct branded stores.  Ganster goes on to comment that with rising labor, land and operating costs in China, management will need to modernize and streamline their supply chains to stay competitive.

You can find highlights of his presentation at the Technomic Asia blog.  Ganster is available for interviews by contacting sganster@tompkinsinc.com

About Tompkins International
Tompkins International (www.tompkinsinc.com) is a business strategy and supply chain consultancy with more than 30 years of experience helping clients plan and execute Asian growth and operational strategies. Through its Shanghai-based subsidiary, Technomic Asia (www.technomicasia.com), Tompkins assists companies in entering or expanding in the Asian market by providing critical market insight, an understanding of business potential and assistance in designing the optimum strategy for success.  Steven Ganster authored "The China Ready Company, a book that details the process to develop a successful China strategy.