"Greener" Companies Boost Image,
Customer Satisfaction
Supply Chain Consortium Uncovers Added Benefits from Being Kind to Mother Nature
RALEIGH, NC, September 11, 2008 - Advantages for joining forces with Mother Nature may surprise you, according to the recent Supply Chain Consortium Environmental Initiative Survey and Report.
The Consortium's benchmarking and best practices survey of retail, manufacturing and wholesale/distribution companies shows that organizations are leveraging supply chain environmental initiatives to achieve regulatory compliance as much as they are using the programs to improve their corporate image and customer satisfaction level. (See Figure.)
"Businesses today realize that consumers are looking for ways to do their part to save the environment," says Chris Ferrell, Associate Director at the Supply Chain Consortium and author of the report. "But just doing your part to save the environment isn't going to be enough for shareholders. Sometimes there needs to be an organizational and economic impact in order to effect change. But the two are not diametrically opposed; companies are finding win-win opportunities that help preserve the environment and enhance the bottom line."
The most telling statistic for a company's commitment is usually budget allocation, and nearly two-thirds of the survey participants have at least some portion of their budget allocated to environmental initiatives. This trend is expected to increase -- whether the motive is corporate image, company profit, or concern for the environment.
Although image and compliance are key motivators, the report reveals that reducing "carbon footprint," a term that few would have known 10 years ago, is also a large factor for companies deciding to implement environmental initiatives -- proving that big businesses sometimes like to see green in the environment as well as in their pockets.
The Environmental Initiatives Report, which is available to Consortium members and contributing participants, provides insights on environmental initiatives that are implemented throughout the supply chain.
Media Contact
Email Keri McManus or call 1-919-855-5516.
About the Organization
The Supply Chain Consortium is the premier source for supply chain benchmarking and best practices knowledge. With 180 participating retail, manufacturing and wholesale/distribution companies, the Consortium sponsors a comprehensive repository of 17,000-plus benchmarks complemented by search capabilities, online analysis tools, topic forums and peer networking for supply chain executives and practitioners. The Consortium is led by the needs of its membership and an Advisory Board that includes executives from Campbell Soup, Hallmark Cards, Ingram Micro, Mervyn's, Molson Coors Brewing Co., Target, The Pep Boys, and Coca-Cola Co. To learn more about how your company can become a member of the Supply Chain Consortium, contact John Foley, 919-855-5461 or visit www.supplychainconsortium.com. |
