The economy is set to begin a Great Comeback -- a real return to recovery, growth and prosperity.

Current economic conditions have had a definite effect on food and beverage industry customers. Consumer buying habits have been altered in this year's recessionary period -- and often in unsurprising ways.

For instance, one of the world's top food distributors recently reported that sales of frozen pizzas and inexpensive "meal-in-a box" foods are soaring. This makes sense, since more consumers are eating at home to save money.

Food manufacturers and distributors are also looking to save on operational costs. However, companies in the food and beverage sector should know that their industry is bottoming out and they should be preparing for the Great Comeback.

Although the overall economy is set to improve in 2010, this development is not as important for business leaders as the individual turning point for each industry.

Each industry, including food and beverage, has a leveling off point during this recession.

The industries that will lead this leveling off -- including food, cosmetics, beverage, pharmaceuticals and inexpensive consumer electronics -- are turning now. This turning point will continue into the final quarters of 2009.

These sectors are leading the turning point away from the recessionary cycle into the Great Comeback, or the return to recovery, market share gains, growth and prosperity.

The time for food and beverage industry leaders to plan for their Great Comeback is now. Organizations in these industries that do not focus on Comeback Planning now may very well be putting themselves at risk.

Here is to the best way to prepare.

Download the Executive Briefing, The Great Comeback: Your Company's Secret Weapon to get all of the information you need for your Great Comeback.

The report outlines and explains the five-step process that will help you create your comeback strategy and plan.

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