ON THE FRONTLINES: DOING BUSINESS IN CHINA is a must-have key that opens the door to China and will forever change the way Westerners conduct business there.

Only video can capture the nuance, tone and gesture needed to understand China. These DVDs are compiled from three years of shooting throughout China, with unfettered access, unfiltered interviews and indispensible insights. There is nothing else like it.

The set includes five DVDs and an interactive CD-ROM, distilled from 800 hours of high-definition footage and over 200 interviews. By allowing you to see and hear things for yourself, those new to the China market will have an eye-opening experience, while the China-savvy will benefit even more, as context is everything in understanding China.

Tompkins Associates is partnering with the producers of ON THE FRONTLINES: DOING BUSINESS IN CHINA to bring you this unique resource at an insider price, allowing you unprecedented access to China and to see its incredible potential in action.

Each DVD offers candid and revealing conversations, ranging from the executive suites to factory floors of both Chinese and Western companies.Dynamic case studies reveal why Pizza Hut scored huge success in China when others failed. Executives from General Mills share the secrets that allowed them to triumph over the competition at the Chinese breakfast table.

The interactive CD-ROM provides a wealth of vital business information, compiled by Technomic Asia, a Tompkins International company. Managing Director Steve Ganster and his team have created a unique resource. China is a country where dependable information is hard to get -- even the weather report is often considered a military secret. The CD-ROM includes an up-to-date China Province Business Almanac, the China Readiness Assessment, the Virtual Anthology of China Business Books, "hot topic" podcasts and more. This information and market-sensitive insights will provide useful support for your China planning initiatives.

ON THE FRONTLINES: DOING BUSINESS IN CHINA is available with a 25% discount - at checkout, use member code TOM2009.

The set offers viewers a number of powerful lessons.

For example:

- In China, "yes" might mean something totally different from what you expect.

- In Chinese contracts, unlike in Western ones, certain costs are not mentioned but are expected to be paid.

- Why you should never go to China for only a few days "just to get a deal done."

- Why the boardroom is not where the real negotiations take place.

- How contracts are enforced without going to court.

- How to manage quality control.

- Innovative techniques that Chinese companies use to thwart Intellectual Property theft.