Consumer Products Innovations

Final Mile Customer Delivery: Consumer Products Companies Are in the Action

Traditional e-commerce fulfillment and delivery processes and practices used a short time ago are rapidly becoming obsolete. This is due to critical changes in business strategies that focus on increased market share, namely endless aisle and faster, reliable service. With these new strategies, consumer products companies that sell direct to consumer or through multiple channels [...]

Competition in the Direct to Consumer Market: Retailers versus Consumer Products Manufacturers

Consumer products manufacturers have stepped firmly into the direct-to-consumer market. The internet and online market have created many opportunities for manufacturers to sell their products directly to consumers, just like their retail partners. However, most companies are careful to avoid conflict with their established retail partners. Consumer products manufacturing companies have learned that the key [...]

Supply Chain Plays Major Role in Product Life Cycle

What is your view on product life cycle? Some companies view their product life cycle with the traditional phases for products – introduction, growth, maturity and decline. Others take the consumer’s view (a perspective from the cost of ownership) – purchase, maintenance, and operating costs. Yet, others wear their environmentalist hats and see the impact [...]