A blog about creating value in your organization through supply chain excellence
by Jim Tompkins, CEO & President, Tompkins International, supply chain consulting

After the Party: The Effects of Holiday 2012 Shopping Season Represent Major Tipping Point For Retailers

Holiday 2012 will be one of those major events that we look back on later and realize how profoundly important it was to our future business strategies.

Retailers are learning much from the holiday 2012 shopping season, especially as reports on sales become clearer. In fact, a recent survey from the National Retail Federation’s digital division, shop.org, says that online retailers in particular are learning lessons from 2012 that they can use next year. The survey found that online retailers are focusing on inventory management, fulfillment, and customer service as a few of their major 2013 priorities.

However, brick-and-mortar retailers are seeing a different trend for 2013: Store closings. Forbes recently reported that store closings were up in the last part of 2012.

So what exactly did retailers do as the 2012 holiday peak season approached?

The big story was how companies reacted to Amazon and its customer-pleasing innovations. Companies tried to mimic these innovations, or react to them for a short time with limited price matching or other promotions in an attempt to get customers into the store.

They gave away free shipping, returns, and promotions without knowing what the result would be; or they allowed competitors to set their prices through price matching offers, which destroyed their own cost structure.

Store closings will only occur more often if companies continue on this path. I believe we will see more bankruptcies in 2013-2014 than in any other two-year period.

Without supply chain excellence and execution, as well as putting strategy before structure, my prediction will come true as customers turn elsewhere for the best price, selection, convenience and experience.

For the complete run-down on holiday 2012 and why it was such a major event, listen to this podcast or read the text transcript.

More Resources

Podcast 94: Increased Store Closings After Holiday Peak Season Ends – How Do We Respond?

Consumer Trends for 2013: An Interesting Year Ahead for Consumer Products Manufacturers

“Did You Find Everything You Were Looking For?” What In-Store Customers Want

Photo Credit: jakerome

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West Coast Port Strike Exposes Need to Keep Global Trade Moving through ‘Dual Action’

I was talking to Tom Andel over at Material Handling & Logistics the other day. He asked me about the impact of the West Coast port strikes. Luckily, the strikes are now over and thousands are back at work moving cargo.
But this situation should have everyone thinking about what actions can be taken to prevent and work around future strikes.

This eight-day strike that closed 70% of the capacity of the Los Angles and Long Beach ports was a serious issue. Although it only impacted 33 ships and 60% of these ships were diverted to other ports, it is much more significant than that.

Before I move on, I must say that there are no worries for holiday 2012. These products have been on-hand for at least two months.

There are two much bigger, broader concerns:

  1. The Lack of Adaptability of Shipper Transportation Management: Right now, transportation managers are out of capacity, dealing with the normal holiday last-minute tactical issues. They were already working 60-hour weeks when they had to deal with the delays and diversion of ships. The few that are remaining from the cuts of the Great Recession were left trying to survive the next three weeks, while being pushed to their limits. Building strategies for the management and technology curve – being adaptable – is critical in order to be prepared for other bumps in the road.
  1. The Potential of a New Year’s East Coast Port Strike: The potential monstrous issue in the coming weeks is the looming East Coast strike on December 29, 2012. There were some talks about this happening in September, causing a rush of load shifting. At that point, it was a false alarm, wasting time and resources. If this strike happens in three weeks, it will impact all 14 East Coast and Gulf Ports. The potential for this strike has caused a lot of insecurity about the ability to handle global trade. The solution is to eliminate the threat and ensure a reliable flow of goods.

So what can we do? Two words: “dual action.” First, organizations need to be more strategic with their transportation processes. Be prepared for disruption and remain adaptable.

Second, the federal government needs to be prepared for strike issues and head them off at the pass. There needs to be a response before the strikes create havoc and impacts global trade capabilities.

You can read more in Tom’s blog post here: http://bit.ly/11F1Vef

What are your thoughts on the recent strike and any lessons learned?

Jim

 

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