What is the Amazon Effect?

Jim Tompkins, founder and CEO of Tompkins International, is a long-time supply chain guy. And guess what? Jeff Bezos, CEO and founder of Amazon, is a supply chain guy too. He has to be, because business is now at a critical X-Roads in demand-driven supply chain and customer satisfaction.

Amazon has invented – and is continuously refining – new ways to connect customers with solutions. They are your biggest competitor. Watch the video:


If you are having trouble viewing the video, please click here to view with an alternative video player. 

“For many businesses, Amazon is simultaneously a sales channel, a potential service provider, and a competitive threat.” – Forrester Research

In this video you will learn about these topics:

  1. What is the Amazon Effect?
  2. Which Amazon? Products and Services
  3. The Magic of Amazon Prime
  4. Amazon Network & Two-Day / Same-Day Delivery
  5. What Can We Expect from the Amazon Brick-and-Mortar Store?

You know that Amazon is exploding in the online retail world. Odds are that you’ve recently ordered something from their website. But did you know that they are also your company’s biggest competitor, regardless of the products you sell or your industry?

Today, we want to help you understand more about your supply chain by understanding more about the Amazon Effect. This huge and mysterious Amazon Effect is about to get even closer to your customer base because the online retailer is planning to open its first brick-and-mortar store.

“Amazon is a black box… It’s difficult to discern any of the company’s essential goals.” – TIME Magazine

What in the world will this new Amazon store look like?

Jim Tompkins has some expert insight into the store’s likely features and how you can compete with Bezos’ expansion plans. Tompkins predicts that between now and holiday season of 2013, both in-store and online retailers have major decisions to make that will result in either success or bankruptcy.

“We are willing to be misunderstood for long periods of time.” – Amazon CEO Jeff Bezos

The traditional thinking around customer satisfaction, distribution networks and operations is obsolete given the X-Roads that we sit at today with the Amazon Effect. We can talk about multichannel, omnichannel and every other buzz word – but at the end of the day, it’s really about price, selection, convenience and experience.

Learn how to compete with Amazon, and you will survive Business at a X-Roads.

Want to learn more? Read expert opinion and view an illustration on what an Amazon brick-and-mortar store will look like.

All of the information in this presentation is the result of Tompkins International’s research of public information. There is no information presented that comes from any proprietary source. Tompkins International does not discuss information about their clients unless that information has been published.